Profumi di Primavera stands in a historic building in the centre of Matera, fully reborn in 2022 and overlooking Via Lucana, the city’s main thoroughfare. Fifty metres away, Piazzetta Pascoli opens onto the most iconic view in Italy: the Sassi Caveoso and Barisano and the Murgia, a landscape that UNESCO has recognised as a World Heritage Site.

Six rooms and a suite welcome you in spaces where contemporary design converses with the ancient materials of the land. Each room holds an original floral artwork, created exclusively by a Lucanian artist, telling the story of the flowers and scents of the Murgia around Matera. Open-plan bathrooms with emotional showers and chromotherapy, the panoramic terrace overlooking the Cathedral bell towers, the café with its brunch of local produce: every detail is designed to turn your stay into an experience that belongs to this place alone.